PG TRB Commerce new Syllabus
Unit-I
Marketing - Fundamental Concepts and Approaches-Marketing Mix-Segmentation-Buyer behaviour, Four Ps Role of Middlemen Arguments FOR and AGAINST - Pricing policies and strategies.
Unit-II
Advertising-Media-Copy-Effectiveness-Consumer rights and protection - Recent Trends in Advertising.
Unit-III
Accounting for management-Functions and Benefits-Analysis and Interpretation of financial statements-Ratios-Fund flow and Cash Flow-Budgetory Control.
Unit-IV
Capital Expenditure decisions-Marginal costing and Break Even analysis - Managerial uses- Working capital forecast-Zero based -Budgeting.